For over seventy years, Johnsonville has done things its own way: the Johnsonville Way. It’s a way that puts employees first and empowers them to have a stake in this family-owned sausage business. 

So we took that company mentality to the next level by asking Johnsonville employees to come up with the company’s television commercials.

What started with hundreds of interviews in Sheboygan Falls, Wisconsin, ended with a car chase, a haunted house and a man talking to his animal friends in the forest. As it turns out, the best people for coming up with sausage commercials are the people who actually make the sausage.

Director: Adam & Dave

Prod Co: Arts & Sciences

Editor:  Ryan Steele / Mack-Cut

VFX: MPC

Executive Producer:   Adam Perloff

Agency: Droga5

CD: Scott Bell

Creatives: Chris Collation / Kevin Weir